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Ash vs Nova: Which Voice Should You Choose?

Both Ash and Nova are upbeat and positive, but Ash is warmer while Nova is brighter. Ash suits intimate, trust-building interactions. Nova works better for energizing, motivating content. Consider whether you want to feel like a trusted friend (Ash) or an enthusiastic guide (Nova).

Key Differences at a Glance

Overall Tone
Ash
Warm and friendly
Nova
Bright and upbeat
Energy Level
Ash
Conversational flow
Nova
Engaging and motivating
Best For
Ash
Customer interactions
Nova
Tutorials and guides
Avoid Using For
Ash
Formal business content
Nova
Serious, somber content

Audio Samples

All samples use the high-quality tts-1-hd model at 1x speed.

Greeting

Ash
0:00
Nova
0:00

News

Ash
0:00
Nova
0:00

Technical

Ash
0:00
Nova
0:00

Emotional

Ash
0:00
Nova
0:00

Dialog

Ash
0:00
Nova
0:00

Voice Characteristics

CharacteristicAshNova
StyleWarmBright
DescriptionApproachable and friendly. Good for chatbots and casual interactions.Upbeat without overdoing it. Works for apps, tutorials, and customer-facing use.
Best Use Cases
  • Chatbots
  • Customer support
  • Friendly notifications
  • Onboarding flows
  • Casual interactions
  • Mobile apps
  • Tutorials
  • Product demos
  • Customer-facing features
  • Interactive guides

Which Should You Choose?

Both are upbeat. Ash is warmer while Nova is brighter and more energetic.

A
Choose Ash if:
  • +You need a warm tone for your content
  • +Your project involves chatbots
  • +You want customer support capabilities
  • +Your audience will appreciate warm delivery
N
Choose Nova if:
  • +You need a bright tone for your content
  • +Your project involves mobile apps
  • +You want tutorials capabilities
  • +Your audience will appreciate bright delivery
Pro Tip: Test Both Voices

The best way to make your decision is to test both voices with your actual content. Listen to the audio samples above with headphones, and consider generating test clips with your own scripts. Small differences in delivery can have significant impacts on user experience, so investing time in testing upfront will pay dividends.

Explore Individual Voices

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